Treasure Okure

Content strategist & creative

Turning ideas into stories, brands, and experiences people care about.

Treasure Okure

(01) — About my work

What I do

I work at the intersection of storytelling, audience insight and execution — developing editorial ideas, shaping brand and content strategy, and taking ambitious projects from the first spark to the finished thing.

I've worked across the fintech, AI, media, e-commerce, fashion, development and wellness industries with companies like Piggyvest, Selar and Founders Connect.

I also built The 20 Something Newsletter, an independent publication that has grown to 15,000+ subscribers across 140 countries.

The record

4+ yrs
Building content systems that drive growth, adoption and engagement
130+
Staff coordinated across two organisational sessions
15K+
Newsletter readers across 140 countries
30+
Commercially relevant keywords ranking on page one of Google Search
86%
Growth in Pro Plan subscriptions following a campaign
168K+
Organic visits generated through content over two years
8.7K
User sign-ups + 607 content-attributed sales in one year
₦5M+
Content-attributed revenue

Brands & organisations

  • Piggyvest
  • Selar
  • Founders Connect
  • Communiqué
  • KenleyKenley
  • Co.Lab
  • Reni Keji
  • LMUN
  • Nayliving

Scroll →

(02) — Case studies

Selected
work

01Piggyvest ExplainersMaking hard financial ideas clear enough that people enjoy reading.02Selar Content MarketingTwo social channels grown into a content engine across social, SEO, editorial and campaigns.03Founders Connect1.6K to 28K followers by turning interviews into a content system.

All eight case studies →

(03) — Writing & ideas

Writing

01Dangote Refinery IPO: An IntroductionWhat the listing actually is, and why it became the conversation.Piggyvest02If Inflation Rate Is Down, Why Is Everything Still So Expensive?Why the official number and your market bag may have differing opinions.Piggyvest03Curiosity Is a Form of LoveOn paying attention as a way of caring for the people you love.20 Something

The full writing index →

(04) — Testimonials

Testimonials

Tres is one of the best content marketers for B2C/D2C brands that I have worked with in a long time. Her proficiency spans from ideation to execution, consistently delivering stellar work. Equipped with a keen eye for design, she could easily be mistaken for a professional graphic designer. Her comprehensive understanding of each brand she engages with allows her to create a coherent and compelling content vision. Given her all-around stellar performance, I wouldn't hesitate to employ her to manage the content or influence for my brand. She is, without a doubt, a content marketing superstar.

— Peace Itimi, Founder of Founders Connect